Product Marketing Manager
Our client is a leading data company focused on helping B2B marketers improve their program results, reduce costs associated with bad data and realize greater business value from their contact data. Our client was named one of Boston’s Best Places to Work by the Boston Business Journal and one of the 30 Companies to watch in the next decade, alongside Google and Apple. With steady funding and a strong team our client has doubled in size and revenue every year.
This position is responsible carrying the key messages for our client’s data management products to their target markets and buyer personas/profiles and ensuring the unique selling proposition are on point and evolve to meet changes in the market. This spans across all of our client’s go-to-market channels (sales, web, program, partner) and requires you to work with demand gen, communications, and sales teams to represent the product effectively.
In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into the value proposition for a target buyer are crucial attributes for a successful candidate.
Areas of direct responsibility will include:
•Develop product positioning and messaging that differentiates our client’s products in the market
•Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process
•Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
•Competitive intelligence – be the expert on the competition and how to win in the market
•Product knowledge and familiarity; ability to demonstrate the product at a high level and with detailed understanding of implementation scenarios
•Highly motivated energetic self-starter, passionate about product marketing and the development and effective positioning of new software technologies
•5+ years of B2B software product marketing experience.
•Experience creating and delivering customer-focused product positioning and selling collateral
•Excellent verbal/written communication skills.
•Strong interpersonal skills with experience leading cross functional teams and interacting with technical, non-technical, professional, and executive levels.
Creative thinking, critical analysis and problem-solving skills
Human Capital Consultants
Job Location: Waltham, Massachusetts, US
Qualification and Misc.: bachelorsDegree
Salary Type: salaryFixed
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